Let us face it, not all websites are equally good. It does not take long for users to make up their minds regarding whether or not they like your website. If they like it, the chances are pretty good that they will return to support your business. If they do not, well, you have just lost a potential customer.
So, which elements will make sure that your website gets noticed? Here are five characteristics that all great websites share.
Offer a unified experience
Web design should never be something that is only thought of at a later stage. If you want your brand to succeed, your website design should be discussed when you plan your overall design approach. By doing this, your customers will be treated to the same experience irrespective of if they decide to swing by your actual store or simply browse your products from the comfort of their living room.
No one can question the key role that social media currently plays. In fact, it is pretty clear that it will continue to be important for some time to come. Therefore, great websites will find a way to fit in with social media. For example, you can create your landing page in such a way that all your latest tweets and Facebook posts form an integral part.
Make processes more efficient
If you want you website to rank amongst the best, you will have to pay attention to the various paths your visitors can take in order to meet their objectives. This means that your website should be able to communicate all the essential information that visitors might want to Google. In short, successful websites try to predict what people need and then find a way to make sure that the user experience is pleasant. Ultimately by ensuring that your website is usable, your conversions will also improve.
Adapt to different devices
All the top websites are flexible. As there are so many different types of operating systems, mobile devices and Internet browsers, every single website should be able to adapt. Responsive web design should be your number one priority.
Create a custom user experience
In today’s day and age it is all about listening to what your individual customers want and finding a way to deliver what it is that they desire. Gone are the days where you could create a website that would be suitable for all users. Internet users want greater choice!
So, embrace personalised accounts that enable your customers to pick their own colours. Incorporate wish lists in your web design and do not be shy do make suggestions to your customers. If you want customers to rave about your website, you will have to find a way to offer a more personalised experience without it becoming less accessible. Ultimately you still want everyone to be able to use your website.
All things considered, effective websites do not have to cost you an arm and a leg. So, read more to find out about the key elements of affordable website design.