Want to hit the ground running when it comes to launching a business of your own? Knowledge is power and being one step ahead is vital in business. So, what do you need to know?
From how to network efficiently to making those all-important decisions that will see your new business go from strength to strength, this must-read list features the top books you need in your possession if you want to run a successful tech business…
Brad Stone has curated a great book offering his insight into two of the globe’s biggest businesses: Uber and Airbnb. You’re now an entrepreneur and this book will help you make a standout brand that people will remember. From how people travel to what they expect from accommodation, Uber and Airbnb are true innovators that have altered consumer behaviour. What can your business do to change the world?
Capitalism: can it actually be a good thing or, is it always just a way for the rich to become richer? This book looks to dispel the theory that capitalism is only for the ‘people at the top’.
Learning how to best interact with people who come into contact with your business is essential. With details about UPS, Google and Amazon, Conscious Capitalism looks at infusing your business with positivity and a good workplace culture.
Developing and nurturing your staff’s creativity and innovation within a new tech company is very important. Conscious Capitalism will help you achieve this and steer your business to a positive future that not only turns a profit, but also attracts quality employees who are looking for a positive place to work and develop their skills.
Bold: How to Go Big, Create Wealth and Impact the World
Peter Diamandis and Steven Kotler have produced an insightful guide full of useful tips and tricks to get your business up and running. Divided into three sections, the first walks you through how new firms transform from ‘initial concept’ to ‘multi-million-pounds business’. What’s more, you’ll learn how innovations like 3D printing and robots could impact on development in the sector.
There’s even some learning shared from the likes of Richard Branson. For tips on creating innovative campaigns to accelerate the growth of your company, this book should be top of your list.
How Google Works
Every tech business can learn something from the powerful tech business, Google. But just how exactly has it become the giant it is? Put together by Google executives, Eric Schmidt and Jonathan Rosenberg, this book explores strategy, culture, business philosophy, and the crucial decisions that have made the brand. Instil Google’s innovation and spirit in your new venture with How Google Works!
Networking Like a Pro
Networking within your industry properly, and not just on LinkedIn, is key to progressing any new business and attaining your goals. Need a few tips to boost your skills and confidence? This is it. From identifying key people within a networking circle and knowing what conversations to have, Networking Like a Pro gives you the tools to boost and perfect your networking strategy, making invaluable business connections that may make the difference between success and failure in the future.
A guide brought to you by Where The Trade Buys Print, a commercial print firm offering a high quality brochure printing service.