You must have always wanted to set your brand apart in today’s world. The rising competition has always made your marketing campaigns a tedious task and your logo plays a key role in this! You need to make sure to create a logo that is eye-catching and depicts your brand’s story at first glance.
A brand logo that is unique and depicts the idea behind a particular brand, usually performs better in the markets. It works as your brand identity and the consumer expect it to be consistent across all the platforms.So, you need to place a priority on creating and maintaining your brand. Your brand identity should come above all practices and there are companies in Dubai which can help you achieve this task. The brand identity design package price in Dubai is reasonable and offers the customers with unique and out of the box designs.
Creating a brand identity is all about, how your audience perceives your company and below are the things you need to know for creating a brand identity that stands out in the market.
Table of Contents
Get all information of your target audience
If you have no idea who you are trying to connect with, how are you going to create the right identity for your business?
It is very important to know all the details of your target audience. You should try to find out about their age, gender, income, education and everything that is required and then focus on their details.
Generally, when you figure out who you are connecting with then you have to create an identity accordingly to target them. You can choose colors, typography and other elements of design to create a logo they would attract to, at first glance.
Value your audience
Once you have figured out on who your core audience is, you can start to dig more for details. You should be able to know what makes your audience tick and what you need to offer to add more value through your brand identity.
If you have successfully figured out what inspires your audience to buy your products, you can easily make changes to match their buying behaviors. Let’s suppose, some brands attract audiences through humor, so they work on building a brand identity having a little tinge of comedy in it. This factor totally depends on how you would like to entertain your audience.
Visual representation
Having a visual representation of your company’s personality is important. In today’s world of advertising, the customers want to be amazed with vivid imagery, vibrant and engaging logo and engaging video content. Consumers find videos and images more influential than written content.
However, there are tips to carry out an effective video message about your brand. Firstly, keep it short and to the point. Secondly, add some interesting elements in the video to entertain the audience, you can make it humorous or a little fancy by adding graphics in it.
Emotions work the best
The strategy of using emotions to tell a story of your brand has been implemented for years and it never gets old. Finding an emotional hook to use in your advertising campaign is not an easy task. But once you know your brand personality and your target audience’s reaction point then you can strategize your approach to it.
You will be needing time and efforts to put into enhancing your brand identity in this regard and it will definitely pay off in the long run.
Be consistent
To have a successful brand identity, you should focus on keeping everything consistent. When you are marketing your brand, you create a website and conduct campaigns on several social media platforms. Make sure your site, logo, web pages and all other linked elements are designed the same way.
You also need to make sure, the brand voice and the brand message are consistent across all platforms. Consistency is a key to have a successful brand identity and business in the long run. Moreover, you can also upload blogs or videos/images on regular basis to keep your audience connected. All of your content needs to be relevant to the brand’s identity and should follow consistency to make it flourish.
Social media branding
Social media is a great platform for taking a business from a startup to a success story. By spreading your brand voice along with your logo and other elements all over social media, can help you extend your reach. It will reach to maximum people as everyone in the modern world relies on internet. Social media has the power to do wonders for your brand.
While running a social media branding campaign, you need to feature your logo heavily. At the end of the day, a logo creates your identity. Make sure the logo is same for all platforms as it creates a sense of brand consistency that consumers will gravitate towards.
