Your contact and customer mailing lists are sacred. Here are some emails to exploit them in the best way possible and do email marketing
Every entrepreneur knows this well: mailing lists are sacred. Not so much (or not only) for the effort you made to convince each of the contacts / prospects / clients to leave you their email address, but for their potential in terms of your business performance.
Having these e-mail addresses is the first step to growing your business, but having lists with thousands of addresses is not enough. As we have seen other times, what matters is to segment these lists as much as possible so as to reach every contact with a communication and a marketing approach that is as personalized as possible (and therefore effective).
This marks the boundary between lists full of “junk contacts” and mailing lists formed by qualified contacts. I let you imagine which of these has more chances of success…
Email marketing is a very powerful technique and, although widely used, still quite effective.
Many try to do email marketing, but how many do it correctly?
Behind every email there is a customer or potential customer. This is why these contacts should be pampered with a little lead nurturing and then converted into loyal customers. Here are 7 emails you should send to your lists and which you should always include in your email marketing strategy.
1 Welcome email
A welcome email ( welcome email ) should be sent immediately when a person finishes cmpilare the form of one of your landing page or opt-in and is certainly the first consideration in any email marketing strategy. You can include a greeting or a simple thank you. Or you can also include a brief description of who you are and your business.
It is a “courtesy communication” but not only. On the one hand, you only need a few seconds to write a welcome email, on the other hand, most contacts expect it.
There must be a long, formal communication, but rather an email cort to informal, from the friendly and lively tone, as well as thanking directly contact aims to perceive them that you have in Serbia a lot of surprises and curiosity and that is at the beginning of a long and profitable business relationship.
This email can easily be configured to be sent automatically when someone completes the subscription to one of your lists via a form.
2 Announcements and news
Your contacts on the mailing lists? Update them on what’s new or curious in your sector: new products but not only. You don’t have to write to your contacts always and only to sell their products / services. But this email can bring you closer to the goal (the final sale) and also be a way to keep people interested, improve your brand awareness and the engagement rate.
This can be an email about a new product or service you are launching. It can also be simply a showcase of your current products that have had excellent reviews. It is a way to offer give your users a more in-depth look at your business.
Concentrate on a single object or a specific kit or collection so that you can enter enough information without boring the reader or going astray.
Presenting too many products at one time can be counterproductive to your email marketing strategy.
4 Survey / Questionnaires
Get to know your readers better. Such as? By asking them to respond to surveys or questions about themselves, their expectations or their business. It doesn’t have to be something strictly personal but a questionnaire to know their preferences in terms of products / services, their reviews or what they would like to read on your blog. This will help you define your target even better and learn how to formulate a highly personalized offer.
Such communication to your mailing list contacts not only helps you in your market research but creates a connection, a more personal relationship between you and the subscriber.
You say mailing list and immediately think of a newsletter. Obviously this is not the only way, but every contact list should receive a newsletter.
But not just any newsletter. Of those you receive dozens, too, that baskets on the fly, isn’t it?
Your newsletter must be fun, informative and interesting. Use one of the many online programs or tools. A newsletter can be weekly, biweekly or monthly, to decide how often you test to check the readiness of your readers. There is no rule, however it is inadvisable to send a newsletter more than once a week because you risk annoying your contacts and this will make the unsubscribe rates on your mailing list much higher.
6 Gifts and gifts
Who doesn’t like gifts? Everyone likes to receive gifts and presents.
That’s why they are also called lead magnet in jargon, because they are real magnets to attract leads.
They can be physical objects, classic samples to convince your contacts to try your product or service but also valuable content like practical guides, ebooks and other informative material. The point is that gifts and presents are the best way to bring a potential customer closer to the final purchase.
Not to mention that sending bonuses, gifts or free content will help you keep your subscribers improving the effects of your email marketing strategy.
7 Thank you mail
A thank you email (thank you email) is a must to be sent. You can send it as a thank-you email for a purchase, for subscribing to a list to send feedback and many other forms of interaction. This shows that the relationship with your contacts is important for your company or your brand and that you want it to grow.
A thank you mail can be configured via auto responder so that it is immediately sent once a certain action has been completed. Or you can send a personalized email after someone has made a purchase. This is especially recommended when users purchase the most expensive or customized items or services.
These are 7 emails that should become part of your email marketing strategy regardless of the business sector in which your company operates or the type of services it provides.
These are emails that can be easily set and programmed through online programs and tools and that you can customize to make them even more effective.
Remember that those who have the obsession of selling something and try to “trim” their products or services in a continuous and frenetic way will almost certainly not get results but, on the contrary, will only distance their contacts.
On the contrary, those who know how to calibrate their communication based on the target of their business by offering solutions and contents even before products or services will be successful.
Never underestimate the power of email marketing.
Judy C Reyes is a specialist in content marketing, she has a vast experience in writing different content on various topics. Currently she is associated with the leading Corporate Video Production Companies in Dubai and UAE. In a meantime she also manage her own blog and reading books.