Planning a website is not that hard if you know all of the crucial things to pay attention to. Nonetheless, an SEO company in Philadelphia can assist you with any SEO troubles you may be having.
With that in mind, here are a few things you should consider when migrating your website. We have highlighted all of the things you should avoid or look out for!
Is Migration the Right Choice for You?
The habit of always asking yourself whether you should do something or not prior to doing it or not doing it is great. It gives you a new way of looking at things. In this case, consider that website migration entails you having to lose a lot of traffic. Are you ready for this? If not, there is a high chance that migration is not the right choice for you.
Testing Everything on a Test Server
If you are convinced that a website migration is what you need, you should proceed to test everything on a test server. You can use a sandbox or other tools that will help you verify that all of you redirects are working perfectly fine!
The Best Time to Migrate Your Website
In website migration, an SEO company in Philadelphia would know that migrating during a slow period will result in a lower chance of affecting your traffic. All of this is to assume that there is some form of seasonality to your website. Nonetheless, it is always a bad idea to migrate your website a few weeks before the holidays.
Use Screaming Frog
Screaming Frog is a great tool used for crawling your website. The goal here is to ensure that you have a complete list of all the URLs on your old website so that no valuable information will get lost. Nonetheless, this is also a great opportunity to see whether there are links on your website that are not functioning. You can fix them before your new website goes live!
The Importance of Benchmarking Your Analytics
Why is there a need to benchmark your analytics? Well, you will need all of the information from Google Analytics to identify any traffic lost during your website migration. If traffic was lost, you can identify which pages contributed to the loss. Therefore, you can improve these pages and gain back your traffic.
Update all Internal Links
It is important to check all of your internal links and see if these are working. Keep in mind that a non-functioning link is a bad thing for your website. Be sure to always have Google’s favor on your side by maintaining active links throughout your website.
Resolving Duplicate Content Problems
Migrating your website can also be a great chance of reviewing and resolving any issues concerning duplicate content on your website. An SEO company in Philadelphia states the importance of quality content for your audience.
Quality content for your audience is one of the factors that affect your traffic. However, at times of website migration, there may be a lot of other issues that you should pay attention to.
Tessa is an SEO company in Philadelphia that can help you build your brand online through proven and cost-effective strategies. Contact us today!