Studies have shown that more than 80% of the time that people spend using their mobile phones are spent on mobile apps.
Your business needs a mobile app now, more than ever. Businesses are increasing the investments they make on mobile app development owing to the success of mobile apps in grasping the attention of users. Mobile apps help businesses to reach out to larger audiences, for which they would’ve had to spend a lot of money if they relied on basic marketing strategies instead of mobile apps.
While there aren’t a lot of drawbacks in getting mobile apps developed for businesses, the fact that most businesses don’t plan and budget their app development process well is something that is of concern. So here are a few tips for all app development companies to plan their budget properly:
Consider App Marketing in Your Mobile App Development Budget
While budgeting, most mobile app development companies miss out on one of the most important activities which decide the performance of your apps on the marketplaces, mobile app marketing. App marketing doesn’t relate to the development process directly, but this doesn’t make it any less important than development is. An app built to perfection does you no good until people know that the app exists. That is to say that unless you let people know about your app, they wouldn’t use it and if they don’t use it, the intended purpose of the app remains unfulfilled.
The process of marketing apps can be quite a costly affair, no matter how established your company is. The number of activities involved in mobile app marketing is something that you just can’t ignore. Hence, when you decide your budget, always consider app marketing in it.
Mobile App Development is Different From Web Development
Web development isn’t easy, it has its own complexities. But mobile app development has its own complexities too, and those complexities might cost you a lot. Skipping out on these complexities while making the budget would make your app cost you more than your budget would allow. The budget for getting a website developed is much lower than the budget for getting a mobile app developed since there is a lot that goes into developing a mobile app that can compete with the apps available in the market.
So if you’re someone who has been propagating your brand using websites and are expecting to get a mobile app developed in the same budget, now would be a good time to reconsider your budget.
Consider App Updation in the Budget
An app that stays the same from launch to years after the launch is highly unlikely to survive the highly competitive app marketplaces. For apps to be relevant, they need to be updated regularly. The apps which are downloaded a lot are always the ones which bring something new to the users every few days or weeks. Even if they aren’t bringing anything new to the users, they are fixing bugs in the previous build, effectively making the experience of using the app better. Ignorance towards such updates would end up costing you a lot of loyal users.
Hence, your budget must always have provisions for regular updates.
And if you’re unsure about what your budget should be, you can always reach out to BrainMobi with your requirements. We are one of the best mobile app development companies in USA. With a team of top mobile app developers, we build next-gen apps which loved by one and all. So send us your requirements at firstname.lastname@example.org and get a free quote on your idea!